Vivian Tu

On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author and the founder and CEO of the multi-platform brand, Your Rich BFF. She launched Your Rich BFF in January 2021 as a passion project to make personal finance accessible to non-experts and marginalized communities. Her approachable take on financial literacy has earned her over eight million followers, honors on Forbes’ “30 Under 30” (2023) and “Top Creators” (2022, 2023) lists, and the “Digital Influencer of the Year” Award at the esteemed 2024